Excellence in Marketing Management (HealthCare Industry) Training Course

"Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities." ("Marketing management," 2003)

Why You Need to Take This Training Course?

This Course will Help You to:

  1. Specialized Industry Knowledge: The training course provides a deep dive into marketing strategies tailored specifically for the healthcare industry. Participants gain insights into the unique challenges and opportunities within this sector, equipping them with specialized knowledge essential for effective marketing management. By understanding the intricacies of healthcare marketing, attendees can develop targeted strategies to reach their audience and drive results.

  2. Practical Skills Development: Through hands-on workshops and real-world case studies, attendees develop practical skills essential for successful marketing management in healthcare. From market analysis and segmentation to brand positioning and digital marketing tactics, participants learn actionable techniques they can immediately apply in their roles. This practical approach ensures that attendees not only grasp theoretical concepts but also acquire the tools needed to excel in their marketing endeavors through

  • Developing a deep understanding of the unique challenges and opportunities of marketing healthcare products and services. The healthcare industry is highly regulated and competitive, and patients have unique needs and concerns. 

  • Developing a strategic approach to marketing. A marketing management course will teach you how to develop and implement marketing strategies that are aligned with your organization’s overall goals and objectives.
  • Learning how to use data to make informed marketing decisions. Marketing management courses typically cover topics such as market research, data analysis, and campaign evaluation. This knowledge can help you make more effective marketing decisions.

What you'll learn

  • The Participants will Learn how to Draft an Executive Summary that Include the Goals and aspiration of the whole Marketing Plan
  • The Participants will Know How to Make Situation Analysis Starting from Market Mapping, Buying Process, Segmentation, Customer Portrait, and Ending with Competitor & SWOT Analysis
  • The Participants will Understand how to Select Between Strategic Options Based on Behavioral Objectives Evaluation (From Buying Process)
  • The Participants will Master the Art of Product Positioning & Key Communication Messages through Learning how to Make Benefit Ladder & Positioning Statement
  • The Participants will be able to Formulate a Marketing Mix and Communications Matching Market Needs and Potential
  • The Participants will be able to make Gap analysis, Identify Resource Requirements & write the Performance Metrics Needed for the measurement of success of a Marketing Plan
  • The Participants will go through a Practical Case Study to use the Marketing Skills learned during this coursem
Instructor: Dr. Samer Sowidan
Register in this Course

This 14-hour Training Course is Equivalent to 12 Continuing Professional Development (CPD) hours.

  • Duration: 14 Hrs. Two Days
  • Time: 9.00 am-4.00 pm
  • Prerequisite for this course: None
  • Language: English
  • Level: Management or any one interested .
  • Classroom & Virtual Training
  • Price US $ 390
  • Certified and Accredited Certificate
  • Discount available for companies who send three or more participant
  • Seats for this course: 12
  • Virtual through google meet​​​
  • Classroom course at Upbeat office, hotel or at the customer premises ​

Registration Form ​

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