Excellence in Pharmaceutical Promotion Skills Training Course (The Basic)

Pharma promotion refers to all the informational and persuasive activitiesI, the effect of which is to induce prescription, supply, purchase, and use of medicinal drugs. It includes the activities of medical representatives, drug advertisements to physicians, provision of gifts and samples, drug package inserts, direct-to-consumer advertisements, periodicals, telemarketing, holding of conferences, symposium and scientific meetings, sponsoring of medical education and conduct of promotional trials. (Lal A., 2001).

Why You Need to Take This Training Course?

 This Course will Enable YOU to: 

  1. Develop Foundational Selling Skills: The course focuses on the core competencies needed for successful pharmaceutical medical representatives. You’ll learn the basics of introducing and detailing drugs to doctors, understand how doctors make prescribing decisions, and gain practical skills to effectively communicate product information.

  2. Increase Confidence and Competence: By mastering the fundamentals of pharmaceutical promotion, you’ll feel more confident interacting with healthcare professionals. The course emphasizes practical exercises like role-playing and case studies, allowing you to hone your communication and presentation skills in a safe environment.

  3. Boost Career Advancement: Having a strong foundation in pharmaceutical promotion skills enhances your marketability and potential for career growth. Completing this course demonstrates your commitment to professional development and equips you with the necessary skills to excel in the pharmaceutical sales industry.

What you'll learn

  • Participants will learn the basic skills of pharmaceutical selling of introducing and detailing a drug to a doctor
  • Participants will conceptualize the adaptation process of doctors' prescription
  • Participants will gain the basic skills to handle the use of promotional materials & adopt the characteristics of a successful medical rep
  • Participants will learn the basics of territory management and doctor classification
  • Participants will understand assertiveness, its qualities & the power of affirmation
  • Participants will be introduced to the basic personality types of the doctors and the right approach to deal with them
Instructor: Dr. Samer Sowidan
Register in this Course

This 8-Hrs. Training Course is Equivalent to 7 Continuing Professional Development (CPD) hours.

  • Duration: 8 Hrs. One Day
  • Time: 9.00 am-5.00 pm
  • Prerequisite for this course: None
  • Language: English
  • Level: Any one interested
  • Classroom & Virtual Training
  • Price US $ 250
  • Certified and Accredited Certificate
  • Discount available for companies who send three or more participants
  • Seats for this course: 12
  • Virtual through zoom or google meet​​​
  • Classroom course at Upbeat office, hotel or at the customer premises ​

Registration Form ​

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